Hi, I'm Zed! After trying my hand at a lot of things I've found a passion for image-making and storytelling. My projects this year have been focused on illustration and motion in various contexts - branding, advertising, narratives and editorials.
Hi, I'm Zed! After trying my hand at a lot of things I've found a passion for image-making and storytelling. My projects this year have been focused on illustration and motion in various contexts - branding, advertising, narratives and editorials.
Waiting for a bus in the rain, Hassan takes shelter in a shop unlike any other – a magic shop! Inside, he meets Jessica and Soot, and they take him on an unexpected adventure. Amidst magical transformations, Hassan has to confront what it might mean to be yourself, even when things change…
View full dummy book here
The current association with buying refurbished is a frustrating experience of having to scroll endlessly through online marketplaces or enquire in less-than reliable high street stores. So, you wouldn’t even think to consider an established brand like giffgaff. How can we change consumer behaviour?
This campaign likens the current experience to the misadventures of a pirate on a quest. Finding a quality refurbished phone doesn’t have to be a treacherous quest, but something delightfully simple.
Created in collaboration with Olivia Conlon
‘Sometime in the next few years — no one knows exactly when — three NASA satellites, each one as heavy as an elephant, will go dark.… It’s a moment scientists are dreading.’
Animated editorial illustrations designed for a digital format.
Spot gif
Double page spread for print, highlighting the ‘culture of silence’ created by an ‘epidemic of misogyny’ in the music industry.
