Yuhana Syed
Creative, committed and curious, I'm passionate about all things design. I'm a D&AD New Blood Portfolio Pick and 1 of 29 globally selected for the New Blood Academy 23'. I also know my way around a Riso printer!
Creative, committed and curious, I'm passionate about all things design. I'm a D&AD New Blood Portfolio Pick and 1 of 29 globally selected for the New Blood Academy 23'. I also know my way around a Riso printer!
Did you know that not all Pickles are Cucumbers? Do you know the difference between a pickle and a gherkin? Do you know the ins and outs of Pickle Etiquette?
Look no further! Pickles Aren’t Cucumbers is an editorial passion project, designed, printed and handmade for the passionate pickle lover. The prints include laser prints and riso prints.
CAPABILITIES
EDITORIAL DESIGN
ILLUSTRATION
RISO PRINTING & BINDING
Giffgaff is redefining refurbished.
But what’s the best way it can get people talking?
There are a lot of things that Gen Z and Millenials have clashed on. HOWEVER. It’s a human truth that everyone loves a good comeback story, right?
And what better way to show comebacks than using timeless icons known for their redemptions?
#GreatestComeback is an eye-catching PR campaign that reinforces the advantages of buying from Giffgaff using a bold mix of pop culture icons, guerrilla marketing and nostalgia. It makes viewers think of Giffgaff in moments when they consider buying a refurbished phone.
CAPABILITIES
BRAND STRATEGY
CAMPAIGN DESIGN
ANIMATION
ILLUSTRATION
NAMING AND WRITING
The year is 2040. Science and technological advancements have led to a great milestone in understanding dreams and methods to control them.
LUCID believes in the transformative power of dreams and offers a beacon to those who crave something beyond the ordinary. By giving them a retreat from reality to immerse themselves in their dreams through VR, LUCID guides them to a journey of self-discovery and healing – be it saying the final goodbye to a departed loved one, overcoming obstacles or preserving your ideas.
Blur the boundaries of reality, with LUCID.
CAPABILITIES
BRAND IDENTITY
AI PHOTO GENERATION
MOTION
COPYWRITING
NAMING
A UK survey by Drinkaware of more than 2000 working adults revealed that 43% of respondents say there’s too much pressure to drink when socialising with work colleagues, and 53% would like there to be less pressure to do so. Booze – filled work socials may sound great to a few but exclude a prominent section of the team – The Sober Employee.
Work shouldn’t make you feel left out.
CAPABILITIES
BRAND STRATEGY
CAMPAIGN DESIGN
VISUAL IDENTITY
USER INTERFACE DESIGN
NAMING AND WRITING
PACKAGING DESIGN
