Sum Yin Beatrice Fong
I'm a multi-disciplinary designer that specialises in campaign design, illustration and animation. I enjoy working on projects that are playful and help bring people and communities together.
I'm a multi-disciplinary designer that specialises in campaign design, illustration and animation. I enjoy working on projects that are playful and help bring people and communities together.
Final Project
86% of Gen-Z born and bred in the UK struggle with menu anxiety, with a kick of decision fatigue.
Many are cheesed off from dining out altogether, reducing moments of spice between mates.
Nando’s are on a mission to ease the decision making struggles and get the gang back together.
Upon closer inspection, viewers are reminded of the stress-free experience that comes with dining in at Nando’s and why it is the place of reconnecting with mates.
Nando’s introduces the opportunity of taking the “Easy-Peasy-Lemon-Herby” quiz, turning idle time into more productive time.
Final Project
London has been recognised as one of the major cities in the UK to have the highest density of light pollution. With a quarter of Gen-Z respondents dealing with unmanageable stress, and almost all dealing with symptoms of burnout from work, many find it difficult to switch off after working hours and are seeking to achieve a better work-life balance. Being exposed to excessive artificial lighting in offices also has numerous consequences on health and wellbeing.
“Embrace the Darkness” is an event encouraging young professionals living in London to visit the South Downs National Park to experience the Perseid Meteor Showers in August, as a way of practicing mindfulness, and also learning how to preserve the night sky for generations to come.
The main focus of this project is the concertina zine, which is handprinted and made from handmade paper, making every zine one of a kind and personalised to the individual who owns it. Young professionals are also able to collect one-of-a-kind stamps at each of the 10 Dark Skies Discovery Sites scattered across the park, each offering a unique star-gazing experience.
Young professionals are able to complete different prompts as a way of recording their experience, as well as learn more about the beauty and importance of the night sky.
‘‘Pie and Fishball’ are activity guide zines. Through its illustrative story and activities, it hopes to bring joy and encourage Hong Kong preteens that are currently living in London to have fun learning about British culture, the English language, and have more confidence in approaching different aspects of their life in the UK.
