ruby-kinchin profile photo

Throughout my degree, music has had a big influence on my work. I excel in crafting campaigns that focus on human connection, fostering meaningful experiences through visual storytelling.

Umusic VOYAGE

Universal Music UK D&AD Competition Brief

Life’s Playlist: connecting generations through music

Emotionally resonant documentary that chronicles the life journey of my grandma through her musical memories. Aim of the video is to encourage grandchildren to reach out to their grandparents and connect through music. The campaign takes the shape of a collaboration between Age UK and Spotify.