Heya! Making people curious is somewhat my favourite thing to do, by “designing” the little things to bring joy in the ordinary. Or, in other words — create concepts that engage, resonate and connect. Always on the lookout for creative challenges.
ISTD 2024 Briefs | The Line
Conveying the perspective and mathematical quirkiness of the hyperbolic (parallel lines diverge) and elliptic (parallel lines cross) geometries. Through their non-Euclidean visuals and literary content from The Brothers Karamazov, an experience following the opposing lines of good/evil and true/false was created.
The exhibition experience consists of: animated typographic sequence (illustrating the three geometries), a hollow sphere that casts a flat-shadow message, and a book that delves deeper into the implications of the geometries on our perception.
Conceptual Brief | Archives of Georgi Markov
An animation for the online archives of political dissident, Georgi Markov. He is known as the umbrella-killed dissident on Waterloo Bridge, back in 1979. What often gets out of the radar are his theatrical plays and short fiction works, often overshadowed by his politically critical writings in the 70’s. The animated promo video is accompanied by a book, further detailing the goals of the project—raising awareness of his rich fiction oeuvre, not just the political one.
Client Project | Sustainable Fashion
Sustainable clothing is yet to be as established in Eastern Europe, as it is in Western. Dragonfly’s goals are to promote fashionable fully recycled products to the wide audience. Using expressive typography, flexible brandmark system and playful scribbles, the brand stirs up the audience’s desire for adventure, the unknown and exciting.
Work Project | Brand Refresh
Costello Medical had been rapidly growing as a company and they were faced with a need of an identity refresh—effectively reflect their growth and brand image more accurately. The updated and streamlined identity shifts the focus towards care, thoughtfully crafted expertise and leadership.
My focus was on the concept, visual system, typography, colour palette and communication strategy. The integration continued after my time there, with the final product being a result of the creative input of the whole team. ↘
A more consistent system was developed by gathering the strong aspects of their visual language to refine its application. Line patterns, geometric shapes that resonate with the brandmark, change from the print-based old ITC Kabel to the newer Neue Kabel, updated, more accessible colour palette and a unified approach to photography.
