Alice Scanlon
Designer with a passion for solving problems and social design.
Designer with a passion for solving problems and social design.
Coca-Cola felt like they needed to strengthen their relationship with their Gen-Z audience, and potentially attract new consumers to their brand.
Connectr. The competition-based engagement campaign that I designed for Gen-Z audience members, which emphasises how Coca-Cola is often part of some of Gen-Zs’ most special and candid moments, like birthdays, late night study sessions, or sharing a meal with a loved one. I wanted people to be able to share these special moments with Coca-Cola and with each other through the in-app portal and its surrounding campaign. This is a video submission, if you would like to watch the entire video, please see the attached link to my portfolio.
