Libby Feller
I'm a hard working, enthusiastic and responsible student with creative ambition and an animated personality.
I'm a hard working, enthusiastic and responsible student with creative ambition and an animated personality.
Challenge
To design the visual identity for Universal Music UK’s 2024 event, the focus should be on captivating and exciting staff and music industry professionals.
Music provides a way for people to escape their immediate surroundings. The pleasure of listening to music triggers the release of dopamine, a neurotransmitter essential to the brain’s reward system. Adding visual elements to live performances enhances audience engagement, creating a deeper sense of immersion and unity among attendees.
Concept
This year’s event focuses on sharing euphoric moments and bringing everyone together. We are introducing motion-detecting U bands that monitor the heart rate, dopamine levels, endorphins and movement of each staff member. This data is then used to create visuals that fill the event venue, fostering a sense of euphoria and unity among the audience.
Every concert attendee will receive their personalised Uphoria rewind, featuring customised data visualisations. These can be shared with colleagues in the office to expand their network and connect with like-minded individuals.
https://libbyfeller.myportfolio.com
The first four months of my placement year were spent working for Me:Mo, a food marketing agency based in London. As a graphic design intern, I created digital and social content, as well as video and animated designs. Some of the clients I worked with included: The Giggling Squid, Prezzo and Deliveroo. This role provided me with valuable insight into agency work and the design processes involved.
For the following six months, I had the pleasure of working at Puma HQ in Germany as a graphic design intern. This experience was invaluable, as it allowed me to live and work abroad for a global sports brand. One of the projects I particularly enjoyed was designing the men and women’s graphic tees for the spring/summer season.