sophie-horn profile photo

I am passionate about marketing and social media, with a strong interest in fashion. I am motivated by challenging, innovative briefs that can allow me to explore my creativity and connect with a variety of audiences.

D&AD New Blood Entry

Giffgaff Refurbished PR Campaign

48% of 16-24-year-olds have smashed their phone screen in the last 2 years (Mintel, 2018)

‘go to giffgaff refurbished’ is a provocative and engaging campaign that encourages students who have broken their phones to get talking about the company through double meanings and touch points placed in student centric areas to make it shareable and memorable.

Returned ‘The Collection’

Every year Brits chuck out 300,000 tonnes of old clothes in their household rubbish bins (Business Waste, 2024)

Returned ‘The Collection’ is a branding campaign and university initiavtive solving the problem of students not knowing what clothes to bring to university, and then not knowing how to dispose of them at the end of their tenancies.

An initiative where we sell pre-worn clothes at fresher events and move in days which have been donated by previous students at the end of their tenancies.
Stage 1 Problem:
New students unsure of what clothes to bring to university and not having the space to pack everything they need.
Stage 2 Problem:
Students fly tipping at the end of their tenancies as they are unsure of what to do with unwanted clothes when leaving university.
Brand Photography

Donation Bin

Work Experience

Enterprise Marketing Officer – Loughborough Students Union – August 2023 until June 2024

Fashion Show Co-ordinator – Loughborough Sustainable Fashion Show – March 2023 and March 2024