“I think it would be interesting if graphic design could look at itself in relation to music rather than architecture and industrial design. Then we wouldn’t have to talk about problem-solving, and we could talk about resonance instead.”
Wood, L & Valentine, J (2006) in Triggs (2009)

Travelling Companion:

Bruce Springsteen’s stories have played a key influential role in my life since I was born. My Dad has been a die-hard fan since he was a teenager, so it was pretty unavoidable. ‘Travelling Companion’ takes Springsteen’s musical thesis and materialises it into graphic props that reflect a diegesis for characters in the chosen songs. The zine component illustrates my connection with these stories through conversations with my dad.

Growing Pines

Growing Pines is a new approach to mental well-being. Many young people struggle to get the help they need, as they lack connection and are often intimidated by the reality of the mental wellbeing systems available to them. I wanted the brand to feel approachable and non-clinical, to make supporting your wellbeing no harder than toasting a marshmallow. The camp-themed brand plays on real experiences and effects of anxiety and depression, with an irreverent tone of voice, non-invasive tasks and achievement system.

Krafterparty

Krafterparty is an immersive campaign marketing Kraft Mac and Cheese to a young adult audience. This project was in response to the D&AD 2024 Kraft Mac and Cheese brief, which sought to prove that KMC is not just for kids. This project was done in collaboration with Imogen Gray!

Study Abroad

I was incredibly fortunate to study abroad at the University of Michigan in Ann Arbor from 2022-2023. This experience was not only invaluable but incredibly healing. I took part in many creative projects during my time at Michigan: student films, theatrical productions, student newspapers and art history essays galore. Go Blue!