Olivia Conlon
I'm a multi-disciplinary designer who enjoys combining playfulness and strategy in my design processes and outcomes. Social design is where I thrive, often through the form of branding, campaigns and publishing.
I'm a multi-disciplinary designer who enjoys combining playfulness and strategy in my design processes and outcomes. Social design is where I thrive, often through the form of branding, campaigns and publishing.
Client Brief
Created out of a concern for individuals needing support at home but fearing a loss of independence, EaseMyDay bridges the gap to home help. EaseMyDay is a Rugby based call out service aiming to enhance independence, comfort and well-being for their clients by providing tailored support in a multitude of forms.
I was tasked with establishing their brand and communicating the mission to their audience.
The outcome took the form of a brand guideline document which included brand strategy such as tone of voice, values and mission as well as all the visual elements such as logo, colour scheme and imagery. To set up the brand, this was then implemented in the formats requested by the client.
Client Collaboration
Market Research and Strategy
Ideation and Development
Competition Brief
In collaboration with Zed Omri, we embarked on the quest of getting giffgaff synonymous with refurbished phones in response to their D&AD New Blood brief.
The current association with buying refurbished is a frustrating experience of having to scroll endlessly through online marketplaces or enquire in less-than reliable high street stores. So you wouldn’t even think to consider an established brand like giffgaff. How can we change consumer behaviour? This campaign likens the current experience to the misadventures of a pirate on a quest.
Finding a quality refurbished phone doesn’t have to be a treacherous quest, but something delightfully simple.
Personal Project
Season’s Eatings is a fun, friendly mini-zine with a mission to share the benefits of eating locally grown seasonal fruit and veg. When produce is so easily accessible all year round at supermarkets it’s no wonder why people have forgotten when and how our food grows. The reality is that eating local and seasonal produce is better for your pocket, the planet, your health and your taste buds!
This zine was a one week project with the personal aim of illustrating and designing for fun, whilst learning Risograph printmaking skills.
