Molly Goldby

Mindwaves brings the positive benefits of music to men’s mental health issues. The project combines OOH campaigning and event design (concerts). Audiences will read men’s mental health stories, whilst listening on phones to music – that either helped individuals through a difficult period of their life, or was significant to them and their mental health. 

The concerts (Mindwaves Hyde Park), partner with multiple male artists that promote mental health. Despite these being aimed at men, they are open to anyone. Where a man’s partner realises mental health intervention is needed, the concerts could be a good place for this to be addressed – leading the man pursuing mental health help. Mindwaves Hyde Park will allow men to understand that they’re not alone in their personal mental health struggles.

Bumble emphasises the message that women make the first move in order to feel empowered. However, a large problem that the brand still faces is women being afraid to make contact first – rather than taking this concept in their stride and using it as an opportunity.

These survey responses: ‘we have to make the first move’, ‘Bumble is an excuse for men to be p*ssies’ – sparked my creativity and inspired me to create Bumble Plot.

A campaign that focuses on ‘doing it for the plot’. Bumble Plot will revert the emphasis of the narrative back to empowering women, rather than the action of messaging first, being seen as a daunting task. One message has the power to change the narrative of your story. Bumble Plot will use language that appeals to a diverse range of daters – those looking for their ‘happily every after’, through to those looking for some short-term fun! There are also opportunities to win free dates, planned and paid for by Bumble!

The Pocket Coeliac app acts as a tool to help bridge the gap between a coeliac diagnosis and living the rest of your life. It encourages community-building and provides access to useful resources and services – all in one place.

Right Angle Creative Branding & Marketing Design – 2022-2023

• Developed skills in all areas of graphic design, including branding, website, print, promotional, packaging, signage, social media
• Worked alongside the Creative Director daily, allowing for major input on projects
• Communicated daily with clients via phone and email to produce successful work that met their vision
• Pitched ideas in meetings to both big and small clients
• Managed enquiries and sent out project estimates
• Wrote blogs and curated social media content for multiple platforms

Assistant Head of Design for ‘Label’ Magazine, Loughborough University – 2020-2021

• Utilized creative skills to produce article header designs and Instagram stories
• Communicated with the Head of Design to make sure the team worked together and tasks ran smoothly
• Worked efficiently to deliver work to the design team within a time frame

Freelance Graphic Designer – 2018-2022

• Worked on many projects – building my own illustration business, designing a book cover, creating illustrations for student’s feature film Instagram
• Developed Adobe skills to create work to a professional standard
• Managed my own business finances through a Microsoft Excel spreadsheet