Melissa Taylor

Bumble’s ’10 Years of Awkward’

D&AD New Blood Winner

To celebrate Bumble’s 10-year milestone, an OOH and digital campaign documents Bumble user’s success stories of the awkward kind. The good awkward. Embarrassing dating moments which led to happy-ever-after.

Looking towards a future of building empowered and authentic connections, the campaign encourages users to embrace the joy of awkward in both dating and everyday life.

Easyeats

Meals that work for you.

A subscription-based meal service tackling the lack of nutrition in young shift worker’s diets. A bold identity inspired by the visual language of the shift-working industries, hones in on the brands functionality and flexibility.

View full project via portfolio website (link in profile)

Point Blank

A small pill capable of big things.

Point Blank is a hypothetical solution to reproductive gender inequality and a direct response to research breakthroughs in the testing of a non-hormonal, on demand male pill. A tongue-in-cheek identity aims to destigmatise and celebrate shared contraceptive responsibility between partners.

View full project via portfolio website (link in profile)