maisie-roberts profile photo

An empathetic designer passionate about storytelling and emerging technologies.

Final Project

Maza – Wardrobe Decluttering Service

Given that Gen Z’s attention span averages just eight seconds, it’s no surprise that charities find themselves grappling with declining donations from this demographic. A glance at their text-heavy websites provides the answer.

Maza presents charities with a solution to engage Gen Z: a wardrobe decluttering service. No longer do they receive outdated Primark vests worth next to nothing at the charity shop. Instead, they profit directly by tapping into the fashion-forward mindset of the younger generation.

Key Features:

Storytelling

At Maza, we take pride in giving people a platform to speak up. Using augmented and virtual reality software we make charity stories come to life.

Transparency

Understanding that Gen Z value transparency, I ensured my platform allows users to track the broader impact of their donations on charities and provide clear visibility into the sustainability practices involved.

Other Projects:

RSA Nominee: Mooch – Increasing Skin Confidence

Mooch is an intelligent eye mask designed to revolutionise your skincare routine. Mooch goes beyond ordinary beauty products, seamlessly collecting data about your skin while providing personalised advice and insightful information.

Connected via Bluetooth, the eye patches seamlessly links with the Mooch app when applied to the face, presenting the user’s skin results with engaging, intimate and insightful interfaces.

BeeWoo – Tackling Food Waste On Farms

BeeWoo is an interactive app for children, that encourages outdoor play while combating food waste. Players complete missions at local farms, collecting surplus food to redistribute at nearby shops. With diverse and engaging tasks, children learn about food sources and develop a deeper appreciation for home-cooked meals.

Design Week: The Girls Bathroom – Girls Safety In Clubs

The Girl’s Bathroom is a safety service for female university students, connecting them with nearby women for support when feeling unsafe on a night out. Promoting security and fostering unexpected, empowering female friendships, ensuring every girl has a reliable friend nearby.

Side Achievements

Maisie Moo was a jewellery business I started during lockdown, selling over 30,000 rings all over the world. I was featured in Vogue and Glamour magazines and gained over 5,000 followers on Instagram.

About Me 🙂

Work Experience

Itsu – UX Design Internship

H Labs – UX Design Internship

Orgueil Capital – Freelance UX Designer