I am a Packaging Designer who combines a passion for visually captivating designs with a growing expertise in creating innovative packaging solutions. My work artfully blends branding elements with intricate patterns and detailed illustrations to deliver impactful and user-centric experiences.
This project was a branding initiative focused on introducing whiskey to women through ‘Her Whiskey.’ The concept is designed for women who are new to whiskey or those who haven’t yet found a whiskey they enjoy. By taking an online quiz, participants can discover a whiskey tailored to their tastes. After completing the quiz, we send a package containing three different strengths of the selected whiskey flavours, along with a menu card that suggests pairing options and drink recipes. This allows you to fully explore and enjoy your whiskey before deciding to order your favourite.
Each whiskey flavour has its own unique patterns and colours, with the ingredients highlighted in the design. The bottles feature shades corresponding to the strength of the flavour: deeper shades for stronger flavours and lighter shades for milder ones.
Her Whiskey, I conducted a survey to determine how likely women are to choose a product based solely on its appearance. After reviewing existing whiskey brands, I found that their designs tended to be rather dull and uninspiring. In contrast, when these were compared to more vibrant and colourful gin packaging, women showed a greater inclination to select the more visually appealing gin, even if they were unfamiliar with the product. This finding underscores the importance of attractive, eye-catching packaging for my company to effectively engage and attract female consumers.
The aim for this project was to create an engaging atmosphere for a younger generation through the use of digital interactive design. I will create a digital element of the exhibition that allows people to interact with the designs by seeing themselves in the clothes. I designed QR codes that allows easy recognition of what, where and how you can scan the clothes. Allowing the user to keep these photos as a token of the exhibition and be able to share the images on social media, which allows free advertising for the museum.
