I’m a graphic designer based in London with a love for branding and experience design. I enjoy designing conceptual & human-centric ideas that help to promote change, but I'm always up for a challenge and an opportunity to learn new skills.
In awe of thought.
We have an innate ability to become completely immersed in thought – anytime, anywhere. However, it now takes something truly spectacular to stop us in our tracks and let our minds wander. Resorting to mindless scrolling and killing time at any opportunity.
Our brain’s ‘default mode network’ allows us to day dream endlessly, this fails in Alzheimer’s sufferers. Instead of becoming lost in thought, they remain stuck in the moment.
Neural is a speculative speakeasy-style, immersive and interactive space that invites the curious to let their minds wander to unexpected places. It aims to help people rediscover day dreaming from a new perspective. Fostering a greater sense of value in letting your mind wander.
Imbuing their day with an essence of the not-so-everyday.
Awareness posters appear in unconventional places, easily overlooked by the incurious, but invitational to those seeking unique experiences.
Seeing beyond the facade of the everyday and imbuing it with an essence of the not-so-everyday.
The curious seek out the experience, having followed location tags to Covent Garden. Discovering the inconspicuous facade, lured in by the entrancing light.
Those who know, know. Those who don’t, don’t.
The receipt of an envelope upon exiting contains an explanation of the experience, likening it to a loss of the wandering mind in Alzheimer’s sufferers. Additionally inviting a donation to support the Alzheimer’s Society.
Also enclosed in the envelope are electrochemical sensor temporary tattoos. Changing colour dependent on dopamine levels, acting as a reminder to value this innate ability to day dream.
I worked as an Intern Designer at creative marketing agency ‘Altadicta’ for my placement year. Working across social media, space/event branding and corporate communication design, helped me to develop my technical design skills, learn about the marketing industry and gain opportunities to interact with clients. Since then, during this year, I have worked intermittently with the Altadicta team – helping them with ongoing projects.
