Harriet Eden

Tula

Tula is a women’s non invasive, vitamin deficiency detection device that aims to help aid hormonal balance and track deficiencies for people on hormonal contraception.

80 % of women suffer from hormone imbalance and with new research showing hormonal contraception’s effects on women’s vitamin and hormone levels the market is large for Tula.

By detecting the frequencies of vitamins through the scanning of three finger tips – it measures the levels of vitamins A,B,C,D,E, and K. The device also includes a probe, designed to measure iron levels through scanning of the inner lip. When the users collected their results the details are sent to the Tula app to be tracked. Insights are then given on how these levels may be effecting the users hormones and what can be done to balance the results.

The Tula products and app work together to give guidance and knowledge to the users about the vitamin and hormonal health. The app has a combination of features such as vitamin tracking, cluster diagnosis and a mood calendar to give the user all the information they need to meet their hormonal balance goals.

Through prototyping, various models were produced to test the interaction points of the product. 3D printing ensured the measurements done at foam modelling phase were accurate and intuitive. It allowed multiple testing rounds to be done on touch points of the device and lead to higher levels of user evaluation.

UX: Process

By creating multiple personas and conducting initial focus groups with the target market, it gave insights to develop the Tula app. Wireframing and bodystorming were also used to help work on what features would give the best outcome for the user. It was important the the link to hormones was done in the app side of the design, so user testing was done through out to ensure the app was educational and trustworthy.

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