ellie-locke profile photo

Hello, I am a creative and driven Graphic Design student with branding, illustration, and photography expertise. Eager to bring innovative solutions and a keen eye for detail to the creative industry. I'm passionate about transforming ideas into compelling visual stories.

A title page displaying the project name

Natural Selection: Pearlfisher Entry

Natural Selection

“Natural Selection” is a specialised rugby headgear designed to reduce the risk of traumatic brain injuries.

Inspired by the unique biomechanical adaptations in woodpeckers that prevent traumatic brain injury, this innovative headgear tackles the pressing issue of brain injuries in rugby. These injuries pose significant long-term health risks to players and have driven calls for reform in the sport.