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Acsa Moldovan

Graphic Design (BA Hons)

What is better than beautiful illustrations? Beautiful *palpable* illustrations!

In my recent work, I have found a love for analogue print techniques (mixing touch with complex feelings) and bringing my stories to life through sweet, loveable characters.

Finding my Spark

‘ WHAT DO YOU WANT TO BE WHEN YOU GROW UP? ‘

A simple question to answer for all children out there – we’ve all had amazing dreams and imaginary worlds growing up!

But, as we ‘outgrow’ them and learn who we are as people, we lose sight of them and suddenly you’re all grown up with no idea what you want to be or do. ‘Finding my spark’ tells the story of what it’s like growing up and leaving all those imaginary worlds and the excitement of having big dreams behind, also embracing the journey of finding joy in those old, forgotten hobbies in adulthood.

In my process, I tried binding my own book and working out the signatures. It was a lengthy process to say the least, but the more problems I faced, the more fascinated I became.

Now, I can’t wait to see what other stories I can print out and bring to life.

The book will be available for viewing at the Degree Show!

the LoST GooSE

As a society we agreed on different conventions like OK being an OK answer to any phrase or question, uncommon idioms like ‘the elephant in the room’ (as if anyone has seen an elephant stuffed in a room) or being a ‘silly goose’, or what ASD might look like. A lot of the times there are exceptions that don’t fit in any boxes, so where do they really fit?

‘For every woman diagnosed with ASC, roughly 3 to 6 men are diagnosed’

A lot of women live into their 30s and 40s without being diagnosed with neurodivergent conditions (such as Autism), while still experiencing the struggles. The Lost Goose zine helps women identify potential autistic traits in themselves and crack down on the masking.

This is to all the women out there who have been told that they’re just a ‘silly goose’ sometimes, when it’s just the amazing way their brain works.

The solution was to bring awareness to young women and their peers. To tackle it, I have devised a 3-stage plan that would raise interest by stirring the audiences curiosity… and what better way to do that, than with a loveable cheeky goose!

This is the start, we fill the environment with vague references to the LoST GooSE. These stand out to the audience because they are simply out of context and it raises question marks.

The zine (aka the backbone of the campaign) is the Eureka moment for the audience. By being placed in common spaces around different campuses, it is easily accessible and it explains what a late Autism diagnosis for a woman might look like. Here is the point where the audience can choose to educate themselves on it.

Now, we create a community! Every zine comes with a sticker page where the reader can pick out a sticker to keep on their phone case, laptop etc. – or they can choose to order badges!

With every sticker, zine and badge left around, the GooSE becomes more and more visible, breaking down on the silence and stigma around neurodivergent women.

More of my work can be found on my portfolio website!

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