Abigail Watson
I believe all design tells a story, I strive to do this in every project. My interests lie in branding and experiential design. I am open to opportunities for internships and graduate graphic design roles.
I believe all design tells a story, I strive to do this in every project. My interests lie in branding and experiential design. I am open to opportunities for internships and graduate graphic design roles.
Problem: With Art’s enrolment dropping by 47% since 2010 and funding for the art’s not rising with inflation, creativity is not being prioritised. The next generation of artists are being forgotten due to lack of funds.
Solution: AND! (Art’s Not Dead!). A new art’s charity that brings art and design to young people, providing the equipment and experts to lead a variety of workshops to recruit the next generation of artists. Starting with ages 11–14-year-olds, AND! helps get art and design chosen as an option at GCSE and A-level. The amazing double decker workshop bus tours around England to different secondary schools and although they may not be there for long, the impact they make is ginormous, proving to the government ART’S NOT DEAD!
AND! doesn’t want to be forgotten about after they’ve left the school they are visiting, so each member of AND! receives a monthly magazine to keep inspiring young people. Art’s Not Dead keeps them updated on what’s trending in the art world, introducing them to new techniques and telling the stories of a diverse group of people who have succeeded in the industry; showing that choosing art doesn’t mean you’ll be a starving artist.
Problem: 2,600 new cases of bowel cancer are diagnosed in people under the age of 50 every year (Bowel Cancer UK, 2023). It’s the second biggest cancer killer in the UK (bowel cancer UK). The symptoms of bowel cancer aren’t commonly known but are easily mistaken for other issues, making it even more deadly.
Solution: The “Don’t trust your gut” campaign targets busy commuting adults under 50, that may not think about their health often, to educate them on the symptoms of bowel cancer using real people and their stories to connect a list of symptoms with reality.
As the campaign is an educational journey, alongside a typical poster campaign I utilised bowel related touch points to gather the audience’s attention. These more unexpected places make the audience think about the campaign for longer. I wanted the audience to have to physically participate in the campaign, there is no way of ignoring this life saving message.
Problem: Understanding your own mental health and others is vitally important and potentially even lifesaving, with 75% of suicides in the UK being male (HeadsupGuys, 2023) and men’s mental health still being stigmatised. More needs to be done to create awareness and a culture of caring in male spaces to try to reduce these stats.
Insight: With mountain bike participants being 75- 85% male (Spotswood, Hurcombe, and Marsh. 2023), there is a lack of conversation surrounding men’s mental health within mountain biking, unlike with more mainstream sports like football. So why not make mountain biking catch up?
Solution: An interactive campaign about men’s mental health targeted at mountain bikers in spaces they feel comfortable, bike parks. Promoting conversation, community and being there for your mate.
