I'm a graphic design student who enjoys branding, packaging, experiential design and digital illustration.
This was a personal brief, where I created brand identity, packaging and store design for a new jewellery company Belle Peony. From materials, to gems, to packaging, Belle Peony uses 100% recycled materials. The target audience is 25-35 year olds, particularly women purchasing jewellery for themselves. I used Adobe Illustrator, Photoshop, Procreate and Blender to create the project outputs.
Twister Wonderland is my experiential marketing campaign in response to the Twister D&AD New Blood brief. The project centres around creating an immersive experience to showcase Twister as a perfect winter treat, breaking away from the summertime convention. The target market is 16-18 year olds who enjoyed Twisters as a child. The campaign included creating a pop up Twister cafe inspired by arctic ice cafes, and selling Twister themed winter merchandise.