I love capturing and conveying real-life moments through strong, punchy imagery. With experience in directing, videography, photography, editorial design, as well as, Premiere Pro, Lightroom, and Photoshop, I aim to evoke messages thoughts and emotion in viewers.
Examples of Artworks which are featured within the ‘Beyond the Beat’ campaign
Examples of the campaign’s integration across multiple platforms include a comprehensive social media strategy, an engaging online presence, and impactful physical advertising.
On social media, the campaign leverages platforms like Instagram and TikTok to share dynamic content and interact with the audience. The dedicated website provides exclusive insights, and interactive features.
Physical advertising includes strategically placed posters and billboards in high-traffic areas, pop-up events, and QR codes that connect to online content. This multi-faceted approach ensures broad reach and effective message delivery across diverse audiences.
This zine celebrates the enduring legacy of the iconic Timberland boot, highlighting its significant role in contemporary fashion.
Through a focus on the collaborative boot with A-COLD-WALL*, the zine showcases the blend of classic design and modern innovation. It explores the boot’s impact on style and culture, illustrating its evolution and continued relevance in today’s fashion landscape.
“The Pre-Loved Fables” is a video series that highlights the personal stories of individuals and their cherished items of clothing, in collaboration with Patrycja Kokocha.
In an era dominated by fast fashion, which significantly contributes to global pollution, this project aims to foster a deeper connection with clothing. By showcasing narratives that emphasise the history and sentimental value of second-hand clothes, the series encourages viewers to choose pre-owned garments, appreciate their unique stories, and continue their legacy. Through these stories, we hope to inspire a shift towards more sustainable fashion practices and a more meaningful relationship with our wardrobes, positioning Vinted as the place to go for this experience..
“Refurbished Realities” is a compelling video project for giffgaff that follows the story of Andre, who navigates the pitfalls of buying refurbished phones from third-party sellers. Through Andre’s journey, the video exposes the risks of fraud, crime, and scams in the refurbished phone market. By highlighting these challenges, the project positions giffgaff as the most trustworthy and reliable source for purchasing refurbished phones. It aims to direct consumers who already buy refurbished devices to choose giffgaff as their go-to destination, ensuring a safe and secure shopping experience.
