sophia-holloway profile photo

Sophia Holloway

Graphic Communication and Illustration (BA Hons)

Hi! I’m Sophia. As a designer I strive to create visually engaging touchpoints that connect with my audience to influence behaviours. I have a strong passion for branding and illustration, as well as the drive to explore package design more.

Final project

The Golden Bears x Boots UK

According to recent statistics 76% of adults didn’t know that their youngsters are advised to take Vitamin D supplements.

Launching late Summer, The Golden Bears have teamed up with Boots UK campaigning for a focused push in Vitamin D supplement taking for adults and their little ones in the Autumn and Winter months.

The Golden Bears supplement product makes Vitamin D fun and interactive for children plus a stress free way of taking it. The product encourages both adults and children to take the supplements at the same time. The packaging is partnered together with clear instructions how to use and the relevant medical advice and guidance.

‘The Bear Hug’ (Standard kit)
The product includes an adult’s monthly supply of Vitamin D gummies and a separate
little bears box that is refillable daily (by the adult) from ‘The Honey Pot’ pouch.
Following an adult refilling the ‘Little bears’ box, the child is able to take the gummy on their own. They are helped with clear instructions through the narrative booklet that comes in the kit.
From late August to late September, The Golden Bears branding will appear
on front windows of large Boots stores across the UK.
Showcasing to adults on their daily work commute –
Train station billboard advertising.
The Golden Bears area on Boots website – Information about the honeycomb gummies and how to use the product.
An Autumn endorsement and reminder of the campaign.

D&AD New Blood 2024 submission

OFF THE SCALE

A new visual identity created for Universal Music UK’s yearly staff concert. It celebrates music diversity, enjoyment, boldness and puts practical music theories into a visual display. The themes within, encourages all members of the audience to get involved and express their love of music.

The graphic direction sits around the concept of music scales and works around a 3D stylised illustration of a treble clef, with its motif of fluidity and boldness.

The Poster
In venue staircases and escalator – Environmental branding
In venue toilets – Environmental branding
The typography is structured to be daring and loud
VIP guest passes
The email invite – operates with a HTML setting 

Exploring UX design

Projects: Pawfit and Foodies Together

Powered by Dogs Trust, an app that fits it users with the best dog breed to suit both lifestyle and personality.
Aims to educate potential new dog owners about different dog breeds and matching them with the most suitable choices. 
A recipe generating app that encourages friendship forming and healthy meal making for 1st year University students.
Aims to help reduce the number of students feeling overwhelmed with the start of university. Helping create a support network between flatmates and maintain a healthy diet and mental health. 

Awards

  • Diploma of professional studies 2023

Work Experience

July 2022- July 2023 Graphic Intern for Hays Enterprise Solutions Global

July 2023 – July 2023 LEGO group Graphic store design work shadowing

July 2021 – August 2021 Artis Graphic design Intern

← Previous - Katie Hazelden
Next - Annabelle Huddlestone →