I specialise in Brand Identity and Strategy with a deep interest in inclusive and ethical packaging design. I enjoy developing projects that focus on important and often overlooked socio-ethical issues, such as neurodivergence, skin-confidence, and gender inclusion.
“How might we increase the skin confidence of every young person to enable their unique identity to flourish?”
Group project with Emily Willis
Through responses to our questionnaire, we were able to discover that while 84.2% of Neurodivergent responders said they struggled with sensory experiences, a whopping 68.4% of Neurotypical responders also said they struggled with sensorial experiences. Oasen is a skincare brand designed to cater to those with sensory differences, offering sensory-safe products and an accommodating in-store experience that creates an environment to foster confidence and skin health.
Celebrating a variety of skin types, no airbrushing is used on any Oasen models.
Men and women equally represented throughout our advertisements.
“How can we create a skincare brand that encourages those of all gender identities to engage with skin health?”
The main aim of this project was to look at the skincare industry and challenge the status quo of gender division in skincare. I was also interested in accommodating to men and various gender identities of the LGBTQ+ community. Although “gender neutral” brands have become more common, most stray away from utilising vivid and bold visual identities in order to appeal to a larger and more varied audience. Mx. Rebel attempts to engage consumers with bold visuals and engaging packaging for a unique and gender inclusive experience.
“How can we unlock rarity as a journey into the extraordinary?”
The inspiration for this project is a unique phenomenon called Obsidian. This volcanic glass is created in specific conditions where lava cools rapidly. Difficult to procure and mould, an Obsidian bottle makes for the perfect rare collectors item.
Philyra is a perfume brand that creates imaginative adaptations of myths and turns them into enticing fragrances. Philyra’s most recent release ‘Rhóa Noir’ takes direct inspiration from Sicily’s Mt. Etna, home to a variety of myths and legends. It is even said that Hades and Persephone’s legend took place there.
Inspired by the myth, I combined the essences of Persephone and Hades into a smokey and sweet, gender-neutral fragrance. The black pomegranate perfume bottle pays homage to the fruit of the legend, with six seeds to represent the six months that Persephone stays in the Underworld.
