A multidisciplinary creative and designer with a passion for putting people first - specialisms include campaign & advertising, creative direction, and experiential design. I strive to create solutions which make their mark by breaking the status quo.
As part of D&AD’s New Blood Awards 2024, Coca-Cola released a brief with a clear aim – bring Gen Z into the world of Coca-Cola. The brand were looking for new ideas which are human centric, global, and most importantly embody their brand philosophy of ‘Real Magic’.
My approach to this brief was simple – how can I produce an idea that not only tapped into what really matters for Gen Z, but also one that encourages direct engagement both IRL and digitally. Used across the world to keep Coca-Colas cool in the summer, I created the link between ice buckets and Gen Z’s bucket list dreams.
Titled Once in a Blue Moon, this brief asked for the creation of a product, service, or organisation’s visual identity that takes inspiration from a rare or unique phenomenon. The target audience was 18-34 year olds, ranging a broad spectrum from affluent individuals seeking the extraordinary, to those with an average disposable income looking for their daily dose of wonder.
My solution to this brief took inspiration from the appearance and behaviours of the glowworms within the Waitomo Caves of the North Island of New Zealand – a natural phenomenon as stunning as it is fascinating.
Luminosa emerges in the dining service industry as the first exclusively night-time restaurant – serving food to customers between the hours of 10pm – 4am.
Just as the glowworms use their luminescence to attract their food in the dark, so does our visual identity, brand messaging, and service concept.
As our taste buds are most sensitive at night, Luminosa offers a Tapas-style approach to building snack boards – from sweet to sour to savoury.
Each table sits below it’s own luminescent glowworm cluster, supplying an unparalleled dining environment, as well as an innovative ordering system.
The Mastur-Class is my solution to a prevalent issue amongst young women in the UK – taboo surrounding female masturbation. In effort to promote such a beneficial activity for mental and physical health, and eradicate judgement of a key part of sexual wellness, The Mastur-Class is a collection of masturbation-themed cocktail and quiz nights created with Revolution bars.
In order to clearly and creatively educate my target audience of women aged 18-22 on the mental and physical health benefits, each cocktail is themed around a specific one. Accompanied with myth-buster cards, an educational quiz, and a gift bundle to take home, The Mastur-Class is there for all – whether you are a keen bean newcomer, or seasoned freak in your own sheets.
Young women – both confident in masturbation or not – are targeted in order to encourage ticket purchase and reduce any anxieties through social media and within Revolution Bars.
The key physical and mental health benefits of female masturbation are translated and celebrated during the event via The Mastur-Class cocktail menu.
The attendees expand and share their knowledge of self pleasure to tackle the taboo, and promote masturbation as a well-being practice through myth-buster cards and a quiz.
Ensuring young women leaving the event can reminisce the experience, revise all they’ve learnt, and join the masturbation conversation through our gift bundle.
