Oi | D&AD 21Grams

Brief: To solve myopia using the devices that cause it

1 in 3 people have myopia in the UK! Research shows that excessive phone use is one of the main causes

The solution: Oi, is a social gaming app that encourages a break from screen time by implementing voice interactions instead of touch. Designed to build healthy habits whilst connecting with friends.

Frizzon | Pearlfisher

A multisensory drinks brand blending taste and music to elicit a powerful frisson experience.

Frisson is that tingling sensation running down your spine when you listen to beautiful music caused by a release of dopamine.

As a brand, Frizzon wants to spread this natural high and elevate mundane moments, like travelling. Making this rare but pleasant feeling more accessible, therefore making your everyday more enjoyable.

It’s more than a drink, it’s a feeling.

Penny | Passion Project

A campaign that simplifies financial jargon and gives young women access to the money basics they wish they learnt in school.

‘Money struggles are the main reason why people don’t leave an abuser, and the main reason they return’ (Financial Times Live 2023)

In such a money-orientated world, why are we not educated on how to manage it?

The Penny Project highlights the significant effects of the economic gender gap and aims to help close that gap by providing essential financial knowledge in a simple and engaging form – an interactive website.