IMAX FRAMES

IMAX FRAMES Design System

IMAX FRAMES is designed around framing the focus of the IMAX experience through it’s design system, through logos, websites, posters and identifiers.

The IMAX FRAMES idents take the philosophy of the design system and applies it to motion. Each ident is similar, in that it stems from the idea of framing However, each ident captures the emotion and feeling of the individual experiences.